TOWIE star Lucy Mecklenburgh will be officially opening the doors to the latest addition to her growing business empire at The Victoria Shopping Centre, Southend at 11am on Saturday, October 12.
Lucy's Boutique is the brainchild of TV star, Lucy Mecklenburgh, who has adored fashion since she was a little girl.
Lucy, who shot to fame on hit reality TV show, The Only Way Is Essex, is known for her fashion focused looks and brings to the high-street an eclectic mix of trends to suit every age and every budget.
From blouses, jumpers and necklaces, to jumpsuits, prom dresses and heels, there will be something for everyone.
Lucy's flagship boutique is located in Brentwood and noww she is exporting the brand to Southend-on-Sea with an official opening at Victoria Shopping Centre, followed by signings in the boutique.
Lucy Mecklenburgh has been in the fashion industry from when she left college, working as a model for many major fashion brands from the age of 18.
Having fulfilled her dream of opening her own fashion store, this new boutique at The Victoria marks a new phase of her expanding business.
Lucy will be in flying back for the store's launch from Vegas, where she's been filming a series of TOWIE specials to be aired next month, so local fans will be able to meet her face to face.
She said: "I'm so excited to bring Lucy's Boutique to Southend. I've got great memories of being at college there and I can't wait to meet everyone.
"We're looking forward to bringing the latest fashion trends, gorgeous jewellery, handbags and accessories to all."
The Centre Manager at The Victoria, Dennis Baldry, added: "We're delighted to be welcoming Lucy's Boutique to the centre.
"Southend is full of style seekers and we're sure that Lucy will enjoy continued success here at The Victoria.
"The store is looking fantastic and we're very excited about everyone getting the chance to meet Lucy here on launch day."