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Sugar Hut cafe aims for sweet smell of success

By Brentwood Gazette  |  Posted: February 07, 2013

cheers:  Micky Norcross and manager Ronnie Banks

cheers: Micky Norcross and manager Ronnie Banks

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THE Sugar Hut has launched a restaurant and cafe next door to the club.

The Sugar Hut Cafe will sell light lunches and simple dishes such as steak and chips from the site formerly occupied by steak house Masons.

Micky Norcross, the club's owner, said: "We've got to tailor the business to suit customer needs and we have done that. This is a way for us to fill a niche."

The front half of the premises will be a cafe area, selling light bites, sandwiches and paninis.

The rear and garden area will be a restaurant.

The business is keen to cash on the increasing number of visitors from across the country who have seen the club on ITV2's hit reality show The Only Way Is Essex.

In 2011 there were 116,000 guests. That increased to 151,000 in 2012. Mr Norcross is expecting to welcome 200,000 customers by the end of this year.

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